The addition, subtraction, and outright fabrication of sound are all key elements of modern automotive design.Ĭhances are you've never given a second thought to the subtle symphony produced by your car or SUV. Instead, greater and greater focus is placed on the entire range of noises - or lack thereof - produced by a vehicle in nearly every facet of its operation.
#Lexus active sound control driver#
Moving beyond the comfort of the seats and the responsiveness of the engine, this also includes every single sound that reaches your ears, from the time you open the door to the moment you hit the "lock" button on your key fob and walk away.Īutomakers are increasingly concerned with creating a unique audio experience for driver and passengers, and it's one that extends past the number of surround speakers sprinkled throughout the cabin or watts pumped out by each individual amp. Visit Business Insider's homepage for more stories.Įach experience offered in a luxury vehicle is tightly controlled by the brand whose badge sits on the hood.Emerging trends in audio branding means luxury vehicles will step up to stand out in an increasingly competitive market.
The National Highway Traffic Safety Administration has said vehicle owners can customize their preferred palette of sounds.